The Five Big Stories From Our Singapore Launch

(Singapore, News) The Five Big Stories From Our Singapore Launch

The Highs and Lows of Singapore’s 2026 Results

At first glance, Singapore’s 2026 results from The Fit Guide don’t make for comfortable reading. Overall scores are down, class experience standards have slipped, and reception service — already a weak point — has fallen further, landing Singapore at the bottom globally for pre- and post-class service.

In 2024, there were seven winners of our highest award for the overall experience, The Fit Guide Five-Star Award.

This year also reflects a tougher operating environment than most other markets. Singapore has recorded more closures than any other city we’ve evaluated, with around 30% of the original 50 clubs we visited now closed. Many of these were HIIT and strength-based concepts, followed closely by cycling studios.

Conversations with operators on the ground point to high competition and rising rent costs as the main factors, although our data perhaps points to other areas where the market can improve.

But it’s not all negative. One modality clearly moved in the opposite direction: Pilates. While several parts of the market struggled, Pilates studios raised their standards, delivering some of Singapore’s strongest performances this year.

Our evaluation process measures just over 250 objective standards across the full client journey, from booking, to arrival, to the class itself, as well as how people are treated after it ends. Below, we break down where Singapore improved, and where it fell short in 2026.

Let’s start with the positives.

Where Singapore Improved in 2026

Pilates Steps Up

Pilates was the standout performer in Singapore this year.

Average scores rose by 3.4% to 81.2%, with three clubs achieving five-star status for Class Experience, compared to none last year.

Most notably, KX Pilates River Valley earned five-star awards for both Class Experience and Overall Experience, reflecting strong coaching standards, consistency, and a well-executed end-to-end journey. In a year where many concepts struggled to hold their ground, Pilates clearly invested.

More Consistent Delivery Inside the Studio

Across Pilates classes in particular, we saw tighter structure, clearer coaching cues, and fewer moments of confusion during sessions. Classes felt calmer, more controlled, and better paced. These are small details, but ones that add up quickly in perceived quality.

Improved Barre Standards

Our average scores for Barre rose significantly, but this is partly due to some low scoring studios closing since our last Singapore launch. WeBarre was a stand out brand this year, winning our highest awards in both their Holland Village location, which won our Class Experience Five-Star Award, and Telok Ayer, which was one of only two clubs to achieve our highest award for both class and overall experience.

Where Singapore Fell Short in 2026

Reception Service Hits a Global Low

Reception service has long been a weak area in Singapore, and in 2026 it declined further.

Average pre- and post-class service dropped from 70.6% to 68.3%, making Singapore the lowest scoring city in the world for reception standards.

This includes basics like arrival acknowledgement, post-class engagement, and making people feel noticed when they leave — small moments that heavily influence whether a workout feels premium or transactional.

Class Experience Standards Decline

Class Experience scores fell meaningfully year-on-year, dropping from 85.3% to 82.6%.

Across multiple modalities, we saw less individual coaching, fewer personal corrections, and weaker energy management — all of which impact how engaged and supported participants feel during a session.

Overall Experience Slips

The overall club experience dipped slightly, from 82.0% to 81.2%. While this drop is modest, it reflects a broader pattern: operational consistency is getting harder to maintain as teams stretch thinner and margins tighten.

Closures Outpace Every Other Market

Singapore recorded the highest closure rate of any city we’ve evaluated between 2024 to 2026.

Roughly 30% of the original clubs assessed by The Fit Guide have now shut their doors, with HIIT and strength concepts most affected.

This level of churn suggests that strong workouts alone are no longer enough. Without standout service, clear positioning, and consistent delivery, even well-funded concepts are struggling to survive.

What This Means for 2026

Singapore remains one of Asia’s most sophisticated fitness markets, but the data shows it’s at an inflection point. Pilates proved that raising standards is possible, even in a tough climate, while falling service and class scores elsewhere highlight where operators are underestimating the importance of human connection.

If clubs can refocus on front-of-house service, in-class personalization, and post-class engagement, Singapore has the foundations to rebound. If not, we could see more closures or consolidation.

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