The full client experience at CRANK Town Square was outstanding, achieving our highest award recognitionThe Fit Guide 5-Star Award.

The class was also very good and has achieved the Class Experience Award of Excellence.

The class delivered strong energy with clear structure and pacing throughout.

Reception stood out with confident, well-handled sales conversations and a smooth arrival process.

“I really enjoyed the energy of the class, it kept me engaged the whole way through.”

“The studio design stood out, it felt very on brand and well put together.”

“The team handled the package conversation well without making it feel pushy.”

A session at CRANK is designed to be high-intensity, music-driven, and highly immersive. Classes take place in darkened studios with loud sound systems, synchronized lighting, and a nightclub-style atmosphere that places heavy emphasis on energy and pace.

The programming spans rhythm-based cycling, strength and conditioning, and hybrid formats that combine both cardio and floor work. RIDE sessions focus on beat-driven cycling with climbs, sprints, and upper-body choreography, while SHAPE incorporates functional strength circuits using weights and benches. STRIDE combines both concepts into one session. Across all formats, expect minimal downtime, fast transitions, and a strong focus on endurance and output.

Our reception journey was smooth and welcoming, with a strong in-person interaction setting the tone for the visit. We were greeted promptly, our booking was confirmed quickly, and support was provided to resolve an account access issue without delay. We were shown where to collect shoes, where the changing rooms were and where to wait before class, which helped us get settled efficiently.

Service throughout was friendly and professional, with clear communication and a confident approach when answering questions. Our name was used, and there was a genuine effort to engage in conversation. A health questionnaire was not completed, and the orientation remained fairly brief, which left a few practical details to be figured out independently.

Departure was a standout. We were asked about our experience, and the conversation moved naturally into package options. These were explained clearly using a physical price list, with relevant questions asked around routine and training preferences. The approach was informative and well handled, with a clear but relaxed attempt to secure a return visit.

CRANK Town Square received received theClass Experience Award of Excellence.

We had a strong class experience, with high energy and a clear, structured delivery throughout. The session started on time, and the workout format was explained clearly, focusing on a 45-minute ride built around racing efforts and hill climbs. Instructions were easy to follow, and the music and sound levels supported the pace of the class well.

The class flowed smoothly from start to finish, with clear timing cues and regular updates on progress. We were given flexibility to adjust intensity based on ability, with options to modify resistance or simplify movements where needed. The overall atmosphere was engaging, with strong group energy helping drive the session.

There was limited individual interaction during the class. Our name was not used, and no background or injury check was carried out before the session. The class finished on time with a short cooldown, and while there was no extended follow-up, we were acknowledged as we left. Overall, the session was enjoyable, well paced and driven by strong energy.

The studio environment was highly impressive, with a distinctive and well-executed design that aligned closely with the brand. Lighting, mirrors and branding elements created a visually engaging space that supported the energy of the class. The overall setup felt considered and suited to the training format.

Equipment was clean, well maintained and of high professional quality. The bikes were in excellent working condition, and the layout allowed enough space to ride comfortably. The training environment was clean throughout, with floors, walls and ceilings all in good condition, contributing to a polished and professional space.

Our experience in the public areas was highly positive, with a strong sense of design and consistency throughout. The club was easy to find and created a clear sense of arrival, supported by an outdoor seating area and a well-presented entrance. Inside, the space combined an industrial style with more refined finishes, using lighting, textures and branding to create a cohesive environment.

The layout was easy to navigate, and the waiting area was spacious with comfortable seating and a suitable atmosphere. Changing and grooming areas were a clear highlight, with clean, well-presented spaces, strong design details and a good range of amenities that were fully stocked and neatly displayed.

Bathrooms and showers were clean and well maintained, with strong water pressure and consistent temperature. Lockers were in excellent condition with code locks and hangers provided, and both workout and shower towels were available, clean and neatly presented. Food and beverage options included complimentary water, protein bars and a clean, staffed juice and coffee bar. Emergency exits were not clearly marked, and there were no additional sensory elements such as scent.

The digital journey was smooth overall, with a small point of friction during booking. We were unable to reset our password initially, which prevented access to the account. This was resolved by booking through the website chat and later corrected in person, allowing the process to continue without further issues.

Outside of this, the website was easy to use, mobile friendly and visually aligned with the brand. Class schedules, descriptions and supporting information were clear and accessible, and the booking process was straightforward once access was restored. Payment was completed at the club without issue.

Social media channels were consistent and reflective of the in-club experience, although they did not clearly guide users on how to book. A branded app was available, adding convenience for managing bookings. Overall, the digital experience was well presented, with the main gap being account access and clearer booking guidance through social channels.

CRANK Town Square offers an introductory deal for first-time clients. Newcomers can pay 230AED and enjoy 3 sessions.

If you’re looking for a longer-term commitment, memberships are available from 1,100AED for 12 classes per month up to 1,800AED for 30 classes.

Drop-in sessions are available at 130AED per class, with smaller commitment packages also available, starting at a 5-pack for 625AED.