The full client experience at The Platform Studios Dubai Marina was impressive, achieving The Fit Guide Award Of Excellence.

The reception journey was welcoming, personalised and supported by strong communication throughout.

The studio environment was modern, well designed and created a strong training atmosphere.

“I really liked how welcoming the team was, it made a big difference.”

“The studio looked great and felt very well thought out.”

“The facilities were clean and well presented."

The Platform Studios are a heavyweight in Dubai’s fitness scene, offering a range of high-quality classes across their network including HIIT, Cycle, Yoga, Barre, Pilates and Boxing. They have become well known for bringing in superstar international instructors.

In their Cycle sessions, you can expect a 45-minute “dance party on a bike” that’s a place to detach from hectic city life. Lights, sound and the energetic performance of their instructors create a place where you can detach from hectic city life for some ‘you time’.

The reception experience was a standout and set a strong tone for the visit. From the first interaction, communication was clear, confident and engaging. On arrival, we were greeted promptly, acknowledged as first-time visitors and guided through the space with a clear and helpful orientation. Everything from check-in to knowing where to wait felt smooth and easy to follow.

Interactions throughout were warm and professional, with genuine effort to build a connection. Practical advice was offered without needing to ask, and conversations felt natural and well handled. After class, there was a follow-up discussion with clear explanations of packages and class options, along with tailored recommendations. The only small gap was that no health questionnaire or waiver was completed, but overall the reception journey was polished and highly effective.

The class was enjoyable and well structured, with clear instruction and a positive atmosphere throughout. The session started on time and flowed smoothly, supported by clear demonstrations and consistent verbal cues. Music and pacing worked well together, creating an engaging and upbeat environment.

While delivery was strong, there was limited individual interaction during the session. First timers were not clearly acknowledged, and there was no structured injury check or onboarding before the class began. Feedback was mainly given to the group rather than individuals, and station setup at the start was not clearly explained. The class finished with a clear cooldown and a positive close, although there was no follow-up after the session.

The studio environment was highly impressive and clearly designed with purpose. The space combined clean finishes with warm design elements, creating a setting that felt both professional and visually polished. The layout supported the flow of the session well, with enough space for participants to move comfortably.

Equipment was of a high standard and well maintained, with everything set up to support the class effectively. Lighting, mirrors and overall design contributed to a strong atmosphere, while the sound system supported the energy of the session. The studio delivered a cohesive and well executed training environment.

The public areas were well presented and contributed strongly to the overall experience. The studio was easy to find, and the reception space created a positive first impression with a clean and organised layout. Seating areas were comfortable, and the overall environment felt fresh and welcoming.

Changing areas were clean, spacious and well equipped, with a strong range of amenities and good attention to detail. Showers and bathrooms were well maintained, and there were enough facilities available to avoid waiting. Lockers and towels were handled efficiently, and the addition of a coffee bar and food options added to the overall offering. Overall, the space was well maintained and easy to use.

The digital experience worked well but required a few extra steps. Initial enquiry was completed through the website, followed by WhatsApp communication and use of the app to view schedules. Booking itself was handled through messaging rather than directly through the platform, which added a layer to the process.

The website was well designed and aligned with the brand, with clear class information and easy navigation. Social media was active and consistent, with quick responses and useful updates. A branded app supported the booking system, although confirmation details and key information such as arrival guidance were not clearly communicated. Overall, the digital journey was functional and responsive, but could be streamlined further.

The Platform Studios Dubai Marina offers an introductory deal for first-time clients. Newcomers can enjoy two sessions (excluding reformer classes) for a special price of 105AED.

If you’re looking for a longer-term commitment, unlimited monthly memberships (excluding reformer classes) are available from 1399AED.

Drop-in sessions are available at 142.80AED or 150AED per class depending on whether you purchase a reformer or non-reformer credit. Smaller commitment packages are also available, starting at a five-pack of non-reformer sessions for 677.50AED or five all-access credits for 700AED.